JAPI™ (Jalisco Paseo Interactivo)
Edutainment & 4th-Generation Museum Digital Experience
Overview
- Role: Lead UX/UI Designer
- Agency: Indat (Guadalajara, Jalisco, México) — 2025
- Industry: Public Sector, Culture & Edutainment
- Approach: 4th-Gen Museum Pragmatism & Dynamic Visitor Journey
- Deliverables: Brand Strategy Integration, Information Architecture, Interactive Mobile & Desktop UI.
01. Concept & Strategic Challenge
Translating the 4th-Generation Museum:
Fourth-generation museums are characterized by breaking down the passive barrier between the viewer and the exhibit, promoting interaction, immersion, and purposeful technology. The challenge was to translate that pragmatic philosophy to the web: not to create a static brochure, but a living interface that simulates the dynamic museum experience.
Branding & Visual Energy:
We explored JAPI’s brand identity by drawing on its organic shapes, vibrant colors, and visual dynamism to make the user experience feel like a natural extension of the physical space in Jalisco.
02. Core Capabilities & User Journey
Simulated Visitor Path
The site is organized according to the sequence of exploration of the grounds: from the discovery of themed areas to the on-site interactive experience.
Pragmatic Edutainment Architecture:
Clear organization of technical information (costs, schedules, accessibility) combined with interactive features for parents, teachers, and school groups.
Seamless Group & Space Booking:
Streamlined workflow for booking events, guided tours, and venue rentals, reducing operational friction.
03. Project Disclaimer & Intellectual Property Notice
This case study represents work performed during 2025 as Lead UX/UI Designer at Indat in Guadalajara, Jalisco. All brand assets, interactive concepts, and UI designs are displayed for portfolio and illustrative purposes only. All rights, logos, and intellectual property remain reserved by Indat and JAPI (Jalisco Paseo Interactivo).
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